Mission Teahouse— First New Year Plan

A cold, drizzly Sunday morning in Cambridge. 8am.

Prototyping

Goal setting

What are we going to do this year? This morning, we found out! Our plan is made up of goals, metrics and quit conditions. I loved making the quit conditions — they’re harsh but fair and they’re in the spirit of holding ourselves to a high standard.

  • Feb+March: Hire 3 people easily — by sharing our mission (20% should love it)
  • Find 3 Believable experts who have built products and talk to them for feedback
  • Have a decent product
  • 1k daily users
  • PRODUCT: If we have 200 or less people who logged into the product yesterday (27th) and used it, and it wasn’t their first time. Even if it’s 199, it’s still not good, it should be 1000! Quit.
  • PEOPLE: If we have 2 or less talented people attached (sum(experts+coders) >= 3 who Will would cry if they were ‘fired’)
  • 10k daily users
  • A scalable organisation
  • Have 5 outside devs (hire 3, fire 1: this Q)
  • Have 5 experts we can talk to (3 from Q1 + 2 more)
  • PRODUCT: If we have 5k or less people who logged into the product yesterday (26th) and used it, and it wasn’t their first time. Even if it’s 4999, it’s still not good, it should be 10,000! Quit.
  • PEOPLE: If we have 2 or less talented people attached (sum(experts+coders) >= 6 who Will would cry if they were ‘fired’)
  • Raise (20million at 100MM valuation) from VC in China+Silly Valley (10MM each).
  • If our valuation is less than 50 million William will quit 6–12 months after.

The Logic Behind Our Goals

You might be thinking that those goals are insane (they are), given we don’t even have product-market fit. We chose them because we believe a huge success will be an overnight success, or it will never be one at all. Instagram gained 25,000 users on their first day, and hit 1 million users in 3 months.

Conclusion

This year is going to be difficult, exciting and an opportunity to learn and grow! Mostly I hope we can create something awesome which makes the world a better place.

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